What in the World is Going on Down There?
It’s always fun to try and guess what’s under all the
Christmas wrapping or hidden in an Easter egg.
Usually, we are wrong but by nature, we are curious beings, so it comes
as no surprise that residents of Abilene have been buzzing about what is going
on at 3rd and Broadway.
Traditionally, in Kansas, economic growth incentives have
been up to communities to develop and evaluate on their own. Now, that can be a tough row to hoe with all
the other things facing them. More and
more they are relying on “cost benefit analysis” reports to decide on what
businesses they offer these incentives and what businesses don’t qualify for
any incentives. While that is certainly prudent, “cba” reports can take a long
time and sometimes opportunity is missed but, along with that, “cbas” simply
look at the “black and white”, if you will.
By the numbers, what benefits does this business bring in dollars and at
what cost? What if we began to look at
economic development and incentives differently? As the legislators and other
folks that are the “powers that be” ponder on what to do with the State’s
budget, one of the topics that comes up frequently is diminishing economic
development opportunities for cities and counties. This can be really detrimental to our future
growth.
The Dickinson County Economic Development Corporation’s
Executive Board has given the okay to consider what is called a “pilot
project”. This project will look at
other data, evaluate and quantitate it then analyze the results to determine if
there are other things we can do to attract, promote and support business that
may not show up immediately in black and white numbers but that can “boost” new
and existing businesses. DKEDC requested
a small amount of funding from the City of Abilene and Dickinson County to be
able to conduct this pilot project and report back to them. One of our goals is to hope that, by looking
at other factors, we can attract business that may not reflect an immediate
“cba” but that can also not have the long term financial commitment that is often
used now, for example, a ten-year tax abatement. Could a different approach bring different
results? Well, frankly, we don’t
know. We certainly have a good idea but
that is what pilot projects are all about so the contributions from the City
and County are, in essence, buying the resulting data and can use it to plan
incentives, development and recruitment of future business.
Now, let’s get down to business! The Dickinson County Economic Development
Corporation is conducting this pilot project to identify and quantify the
impact on commerce of a new “anchor” business in downtown Abilene. An
“anchor” business is one that is strategically selected and placed in a
location that is dead, dying or struggling for the purpose of pushing consumer
traffic back into that area and reviving the energy and (yes, of course)
consumer spending. That anchor business
will occupy the property at 301 N. Broadway Street, a location “smack-dab” in the
middle of downtown. The business will need to be selected as one with the
potential for high traffic and volume and must be attractive to both local
consumers and tourist traffic. We will begin measuring the increase in
consumer traffic and retail sales in the neighboring commercial blocks. A
baseline of current retail traffic and sales will be established for
comparison. There will be much more data collected and compiled that will
be used to report and analyze. In my
opinion, the best part of our project?
DKEDC is not providing any financial support for the ongoing renovations
of the building or to its owner, but we appreciate that, while standing the
cost of renovation from his own pocket, he is willing to work with DKEDC to
allow us to potentially place a business in his building. It is an attention-getter and located in a
perfect place for an anchor. As to any
more specifics on a future tenant, that information is not currently available
but we anticipate it will be soon!
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